Image provided by: YMCA of Ashland; Ashland, OR
About Southern Oregon miner. (Ashland, Or.) 1935-1946 | View Entire Issue (May 28, 1937)
TWICE THE ARTNESS ctan<Iin£ lures <*r gallon of gas. Uv 1 , inda rd sound and heat insulated. ned dise wheels with 16x5.50 tire*. engine mounting*. ice*. if gage compartment accessible from rear of no able rear seat and back cushion for space. \e inserts. e. gage compartment in rear f Coupe, »ders for greater driving safety. OAD visibility from I m »1 h front and rear seats, in the sedan models, is as close to 100rr as is possible. (Hare from approaching headlights, or from following cars in the rear, is reduced to a point where the driver will not be disturbed by reflection in his eyes. This has been accomplished through the pronounced slope of both windshield and rear windows. R The instrument panel combines beauty of design u ith a practical service of owner-needs. The aeroplane type sj>eedomefer and fuel, oil and ammeter guage unit are centered. At either side are compartments for gloves. road maps and other articles serving the convenience of the occupants. I'he luggage compartment and spare tire compartment, reached by lifting the rear-deck are cotrived to enable the owner to remove the luggage or the spare lire, u ithout disturbing either one or the other. Appreciating the necessity for ample room for luggage and with a practical knowledge ot tin* requirements of salesmen, farmers and others who use the cars for commercial purposes as well as for travel, the amount of room in the rear compartment has been developed to serve all these without in any manner detracting from the appearance of the car. lifts from front, counter-balance* a • tantaneouslx accessible. water located under hood for easy ac \s stated before, although such work as done in developing the design for the new Wj plated car in the highest price brackets, it’s application i^^tion to the \^| ys in the low price c the essential.^f the original plans. M ( ks “Surprise Cars.” was originally laid out for a conte ation happen deve^ed without in any way UP to 70 MILES per HOURÎ DOORS OPEN ÎN TRAVEL DIRECTION fi at ¡re of design utilized in t .... body of structlon of the new Willvs car is the use of doors that are hinged at the front end so that thev both?<dnse in the s< dan m<><b ! in the direction of th<- forward travel of the car This Is claimed by the design ers ns an important safety fest ini and ns a protection against the possibility of a door being torn off or twisted out of line if It is ,ii cidetjtally left open and the « ar started The «loots are wider than atan- «laid ap< < ilicationa for a car of the size of the Willys Outer door handle are thin an«l stream lined to conform to the lines of the « ir Inner handles are curved to meet the inner panelling, and to do away with possible tearing of coat pockets when the occu- pants nre leaving the cur. and largc afford the either ai<le * LONG TIRE WEAR ASSURED Reports of owners of Willy« built in 19.16 show that tire service up to 40,(Wki miles Is not uncommon On the 19.17 Willvs car, 16x5 50 tiros are used: the oversize cross section heing the tiro dimension that determines the long tire life. C«inst«lered tn pounds weight carried bv each tiro, this gives a load, per tire unit, of about 100 pounds lea« than the load ear ned bv the tires of the next low est pri< cd car on the market Blow-outs and other tire trou bles can be traced back to the load put on the tires Riding ease is sien served by tires of generous dimensions in propor- tlr»n to total car weight cats Response to braking cont rol. protection against skids, are two more features of service where the car owner is Afforded greater safety when tires of large cross section aie used All in all. youth meets Its mea sure in the Willys land words worth of pictures. Notice the convenience of servicing the new Willys when the motor- And that baggage-problem on long trips, or even mound-town shopping, is solved with the new »f the streamlined sedan. On the right is « striking example of the width of the new Willys’ unnoticed by them while in transit. \\ hen they get out they will feel rested. How many cars can nt seat is. These people are really smiling because of the ample width and not because they're of the truth take a couple of friends, go to your Willys dealer, get in the front seat and see ECONOMY AND LUXURY MAKI OF WILLYS AN OUTSTANDING VALUE The new Willys car has been Ho- signed and built tn meet a wide field of new car sales that has been but sparsely served during the past nine years, that of the automobile buyer whose income is within the $150.00 to $2oo.0o a month classifi cation. Monthly payments, on the long time terms which are available to buyers keep the payments well within the means of the buyer of modest income. These payments run materially below the next low for cars of other makes. An entirely new opportunity is offered the buyer who hitherto has been compelled, by income restric tions, to purchase his car in the used car market. According to recent salary stud ies, approximately 90 rr of all in comes in this country are down ward from $200 a month and a study of motor car registrations shows that around of all cars now being driven have been pur chased at a cost to the buyer which is close to the prices available on the new Willys. This groat volume of buying has hitherto been neces sarily confined to the used car mar ket. Engineering and body develop ments in the new Willys have been determined not by the price set on the car but by the requirements of the average car owner as to size, operating economy, style, and com fort. Such features as tread, body di mensions. seating space, tires, are all standard in every way, with body dimensions exceeding in seat width, and room for occupants, those of competitive cars in higher price ranges. Power and safety factors, are de manded by the car owner who ex pects every element of these factors of performance to be satisfactorily met in the car he owns. Close manufacturing schedule? have made those possible. Most automobile buyers who face the im- mediate need of economv in the purchase of their car. also know- that operating and maintenance economy are even more essential, The average used car of better value has already had the initial ten to twelve thousand miles of ser vice taken out of it. These miles are the ones that come with the lowest operating costs and repre sent from ten to eighteen months of driving. In the new Willys, the owner is enabled to put the first mile of ser vice on his car and to enjoy the ad vantages of new car service, guar anty protection, and economy from the start. The woman who wants style and new features of comfort along with proper economy is also served, for the first time in nine years, with a car built to her bud get. !fWT WTLLTS metti NEEDS OF SALESMEN WILLYS PLANTS FINANCIALLY STRONG The new WjRys, tn «dther tfce XVWIvs-Overland among volume manufacturers, In the low price ear field, is in a strong financial position, and with plant« and equipment organized to further the serving of the public with a new car priced below any other ear now available. Plants of Willys-Overland Motors. Inc., In Ohio and on the Pacific Coast are now running at capacity. Total assets of more than $14,- ooo ooti with adequate cash work- ing capital and free from out standing indebtedneae permit a manufacturing procram free eoupe or sedan models, proves a boon to salesmen. A point was made tn incorporate «« many of the things the average salesman wants, as it is possible to do in any automobile. The coupe, which has always he«n a favorite with travelers, affords an unus ual amount of carrying space for hags sample eases, and other equipment. The sedan body Is so designed that the rear seat may be re moved to afford the full rear compartment of the car for car rying space. Of even greater im portance to the salesman who has to budget his travel expense is the proved low cost of opera tion of the car. The initial low coat 1« ordy a fnnm burdening restriction«. Contract« for new cam, before production started and secured by substantial cart deposits. c ailed for better than 50 000 cars. part of the saving. MEASUREMENTS REVEAL WILLYS ROOMINESS "Accurate technical measurement of the new Willys, show that it offers certain distinct advantages to the owner." says Francis H. Fenn. Assistant to the President of Willys-Overland Motors. Inc., makers of the new Willys car. "Grouped in the low price class, the Willvs shows a comparative wider front .seat. The overall dimensions are greater than one and within two inches ot the others. The luggage compartment storage space has a capacity of 1.1 cubic feet, and all of this is usable because of the shape of the rear deck. "Front and rear doors are unusually wide, affording easy access for the occu- pants, and the doors are heavily hinged to protect against possibility of springing. "A level floor insures freedom of pas senger motion in both front and rear com partments.” 4 «<4 Throughout the age* master jewelry-workers have endeavored to set off gems in hand-wrought settings of un believable beauty. But it remained for the camera to pre sent a modern gem, the new \\ illvs Full-sized “Surprise Car," in nature’s own engrossing setting of Yosemite V al ley during the winter-Gilmore Yosemite Economy Run. Yes—the Willy» captured first and second place fa it's class I 4